French startup Whyd started off as a social network for music lovers but recently announced that it would switch its focus for a hardware project. The company just unveiled this secret hardware project — it’s a high-fidelity connected speaker that combines voice recognition with all music streaming services out there.
The company isn’t doing a Kickstarter. Instead, Whyd is accepting pre-orders on its website for $299, with a shipping date around the end of the year. After the pre-order period, Whyd expects to sell its speaker for $499.
“The home wireless speaker market is big and crowded,” co-founder Gilles Poupardin told me. “This market is dramatically shifting right now. Software and voice-control interface are redefining the entire category.”
So what makes this…