Uber switches out surge for price transparency


No more pop-ups asking you to agree to those murky “2.1x” (or some other “x” amount) surge fares on the Uber app. Soon Uber will just tell you the price of your ride up front.

Uber told TechCrunch in May it was not doing away with surge pricing and denied an NPR report mentioning it would be killing surge. However, it seems Uber is doing away with the feature.

Uber pricing will still fluctuate with demand, but now you’ll know the dollar amount you’ll be paying for the ride, instead; “no math and no surprises,” says Uber.

uberPOOL040a14f6-5b79-4811-8793-155202177c4d introduced riders to exact fares two years ago and the ride-sharing company started to notice something — people seemed more likely to take Uber again when they were told up front how much the ride would cost.

“Knowing how much a ride…

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