The iPhone lineup just got really compleX

Steve Jobs said “Simple can be harder than complex”, so it looks like Apple is taking the easy route. Customers will now have to choose between 8 different iPhones with today’s addition of the iPhone 8, 8 Plus, and X. That’s a tons of specs and options to compare, and we’re not even talking about color or storage size.

Now there’s:

  • The cheap and tiny “fun size” 4-inch iPhone SE from $349
  • The “Yes I still need a headphone jack” iPhone 6S and 6S Plus from $449
  • The “I live in the future where headphone jacks are heresy” iPhone 7 and 7 Plus from $549
  • The “I want a new but not giant” iPhone 8 from $699
  • The “I want zoom but also want to save $200” iPhone 8 Plus from $799
  • The “I want to feel superior and unlock with my face” iPhone X from $999


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