Travel metasearch giant Skyscanner has acquired Twizoo, a small London-based startup which makes a platform for brands to automate injecting relevant social content across their digital footprint.
Terms of the acquisition have not been disclosed.
According to CrunchBase Twizoo was founded in May 2013 by CEO Madeline Parra and CTO John Talbott, and has raised ~£1.65M in funding. Investors include EC1 Capital, Downing Ventures and Jensons EIS Fund.
User generated content automatically surfaced by Twizoo’s AI tech largely appears to be enthusiastic tweets and/or picturesque Instagram snaps.
In a statement on the acquisition, Skyscanner’s CTO Bryan Dove said the company’s aim is to “serve all traveller needs, from inspiration through to planning and booking”.