Apple today announced the digital equivalent of a singing telegram, a perversion of the emoji concept that embodies the worst of both the company’s exclusionary philosophy and the worst of CG animals and excreta. Animoji are dumb and I loathe them. Here’s why.
1. Emoji meaning comes from context, not expression
Why have emoji become the lingua franca, nay even the interlingua, of the digital messaging world? It’s not because they’re so incredibly emotive. In fact, the clip art illustration style is almost aggressively bland. But it is that very blandness that gave them the power of versatility.
The 💁♀️ lady is meant to be someone sitting at an information desk. But her empty stare and flippant gesture could just as easily mean a hundred other things, from offering…