​Apple launches iPhone 8, iPhone 8 Plus and aims for next decade of smartphones with iPhone X


Apple launched its trio of 10th anniversary devices–iPhone 8, iPhone 8 Plus and iPhone X. That latter one may stretch your wallet starting at $999 and potentially make it more difficult to get your company to buy you one or bring your own to work. But Apple is gunning for the next decade of the smartphone while holding the $1,000 smartphone line.

The big question is whether facial recognition and animated emojis will justify the premium of the iPhone X. Here’s the new Apple lineup.


CEO Tim Cook noted that “no other device in our lifetime has had the impact on our world like the iPhone.” It’s Hard to argue with Cook’s take given smartphones are all multi-touch and have app stores. And yes, Apple has become the most profitable…

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